We fill your gym.
You keep the members.
This is how White Gorilla scales. We are proving the system on our own Fond du Lac cohorts first, then licensing it to partner gyms in new markets. Get on the early-partner list now.
When it opens, White Gorilla runs 6-week transformation challenges inside your facility.
We pay for and run the advertising, answer every lead inside five minutes, close the sales, and coach the challenge system with your floor. We keep 70% of challenge profit after marketing spend. You keep 30%, plus 100% of every member who converts after their challenge, and their entire recurring lifetime value. Your downside is a full gym. Phase 1 (our own Fond du Lac cohorts) proves the playbook; phase 2 licenses it to partners like you.
Five steps to a full floor.
Tell us about your gym: location, floor capacity, coach hours, member count. We map whether a challenge cohort fits your space and market.
We fund and run the local ads, build the cohort waitlist, and work every lead with a five-minute speed-to-lead standard.
Applicants come in for a consult and body scan. Our playbook closes them into a 20-person, $599 cohort.
Six weeks of coached sessions, meal-photo accountability, weekly check-ins and three scans. Your gym is full at scheduled hours, and it looks full because it is.
A structured week-6 goal review converts a large share of completers into your ongoing membership. Gyms with a scripted conversion conversation convert 50 to 70% of completers; without one it drops to 20 to 30%.
Why the math works
The challenge model is client-financed acquisition: a premium, defined-end program collected upfront covers its own marketing several times over before delivery begins. The challenge is the acquisition engine. The membership conversions are where long-term value lives, and those belong entirely to you.
That is also why our incentives line up: we only make money when cohorts fill and finish, and your payday depends on graduates converting. Both of us need the program to be excellent.
A floor, a coach,
and the space to deliver.
- Floor time for 45-minute cohort sessions, 4x per week
- A coach or two we train on the challenge system
- Space for consults and day-0, 21 and 42 scans
- A gym you are proud to show 20 new faces
Tell us about
your gym.
Get on the list now. When phase 2 opens, early partners get first pick of market and terms.
You are on the list.
We will reach out as phase 2 opens in your market. We review every gym personally.